Permanent residents of the ACT aged 60 years or above who work less than 20 hours per week in paid employment can apply for an ACT Seniors Card. 

Businesses who list with the ACT Seniors Card Directory have access to 68,000 card holders and their business details listed in a sought-after publication and on the ACT Seniors Card website.  ACT Seniors Card holders seek and utilise businesses that will offer them a discount. Participating businesses also have the opportunity to further promote their business through the ACT Seniors Card Facebook page, our website and our quarterly email newsletter.

ACT Seniors Card Directories are made available to all existing and new card holders.

Join with the ACT Seniors Card Directory and support older Canberrans by providing them with a great saving or special offers. Registering with the Seniors Card Program gives you direct access to the diverse and rapidly growing seniors market. We encourage you to fill in our online application form and join the other over 300 local businesses in supporting seniors in the Canberra community.

How does the ACT Seniors Card bring you more customers?

It’s simple. Your business offers Seniors Card holders an exclusive incentive if they shop with you. The business is publicised through our ACT Seniors Card Directory, it is also promoted at many high profile events held throughout the year in the ACT. Seniors can also recognise your business as offering a special incentive through a Seniors Card sticker which can be adhered to a shop window or vehicle and/or a counter stand. Business information is also given to cardholder inquiries by Seniors Card Hotline staff.

What is an ACT Seniors Card?

The ACT Seniors Card is part of an Australian wide initiative jointly supported by the ACT Government and Council on the Ageing (ACT).

The Scheme recognises the valuable contribution of older people in their local community.

Each state and territory has a Seniors Card scheme and some reciprocal arrangements are in place for using your card in other states & the Northern Territory.

The ACT Seniors Card is issued free and provides access to savings on a range of goods and services provided by participating businesses.

A combination of Government & Non government businesses make up the many participating organisations that provide a number of benefits and discounts on a wide range of goods and services.

Promoting your business through seniors card

What are my Options for advertising in the ACT Seniors card directory?

  • A free 5 line listing in the ACT Seniors Card Business Discounts and/or
  • Display advertising, ¼, ½, and full page colour advertisements.
  • Banner and website advertising available. Please contact for details

How do I become a Business Partner?

Interstate Seniors Card holders?

The Seniors Card Program operates in each state and territory and most businesses offer their discounts to Seniors Card holders throughout the country. The application form gives you the choice of making your offer available to interstate Seniors Card holders, or restricting benefits to ACT Seniors Card holders.