Information for businesses

Who has a Seniors Card?

Residents aged 61 and over, who are not working more than 20 hours a week and have proof of residency can apply for an ACT Seniors Card.In the ACT there are over 56,000 residents who have a Seniors Card. Seniors buy groceries and go to restaurants; they have cars and houses to look after. They have their hair cut and buy clothes; they go to movies, have hobbies and travel regularly. In other words there are few businesses that are not appropriate to this market. If you believe seniors are not your target audience, consider that seniors shop not only for themselves, but also for their children and grandchildren.

Note: As of 1 July 2017, eligibility requirements for ACT Seniors Cards changed and applicants need to be 61 years to apply for an ACT Seniors Card.

ACT Seniors Card Directories are made available to all existing and new card holders when it is printed. The directory is also listed electronically on this website. In addition many other government and private business have links to the directory. Join the ACT Seniors Card Directory and support ACT seniors by providing them with a great saving or special offer. Registering with the Seniors Card Program gives you direct access to the diverse and rapidly growing seniors market.

How does the ACT Seniors Card bring you more customers?

It’s simple. Your business offers Seniors Card holders an exclusive incentive if they shop with you. The business is publicised through our ACT Seniors Card Directory, it is also promoted at many high profile events held throughout the year in the ACT. Seniors can also recognise your business as offering a special incentive through a Seniors Card sticker which can be adhered to a shop window or vehicle and/or a counter stand. Business information is also given to cardholder inquiries by Seniors Card Hotline staff.

What is an ACT Seniors Card?

The ACT Seniors Card is part of an Australian wide initiative jointly supported by the ACT Government and Council on the Ageing (ACT).

The Scheme recognises the valuable contribution of older people in their local community.

Each state and territory has a Seniors Card scheme and some reciprocal arrangements are in place for using your card in other states & the Northern Territory.

The ACT Seniors Card is issued free and provides access to savings on a range of goods and services provided by participating businesses.

A combination of Government & Non government businesses make up the many participating organisations that provide a number of benefits and discounts on a wide range of goods and services.

Promoting your business through seniors card

What are my Options for advertising in the ACT Seniors card directory?

  • A free 5 line listing in the ACT Seniors Card Business Discounts and/or
  • Display advertising, ¼, ½, and full page colour advertisements.

Information on various forms of advertising and advertising rates are available on the Business Participation Guide including registration forms. (If you require any further information please use the web form on the Contact Us page).

How do I become a Business Partner?

Seniors Card Directory - Business Participation GuideDecide on an attractive discount or value-added offer for Seniors Card members.

Complete the Business Application Form.

Return the form by fax, mail or scan & email this form to

Interstate Seniors Card holders?

The Seniors Card Program operates in each state and territory and most businesses offer their discounts to Seniors Card holders throughout the country. The application form gives you the choice of making your offer available to interstate Seniors Card holders, or restricting benefits to ACT Seniors Card holders.

What Businesses say about Listing with Seniors Card.

Dawn Drifters

"Seniors love ballooning with us - adventurous sixties to eighties, even the young at heart nineties. Our oldest young passenger so far was 99!"

Simon Fisher, Dawn Drifters Canberra Balloon Flights

Gloria Jeans Gungahlin

"We are definitely getting a lot more people that are seniors. They are responding to the Seniors Card sign on the doors"

Ian Brown, Gloria Jeans Coffee “The G” Gungahlin

Kathleen Ammon Registered Tax Agent, Accountant

"Kathleen Ammon Accountant has been in the Senior Card Scheme since 2000. It has generated quite a lot of business and they are all very nice people that are easy to deal with."

Kathleen Ammon, Kathleen Ammon Registered Tax Agent